Interactive Window

A project made for the fourth module at Hyper Island, called Advanced User Interface Design. Our group made an interactive shopping window concept where people walking by are in control of the video playing in the window. 

Our first inspiration was from a project called "My little piece of privacy" which in a very basic but intelligent way caught the attention of bypasses on the street. At the same time we got inspired by Kokokaka's site for Wrangler Bluebell and how captivating slow motion is in it's simplicity. It feels new even though the technique is old. 

One criteria we set up early in the process was that whatever we do it should be very easy to engage in, it shouldn't require extra effort from the user in order to work. We decided to do an interactive display window in the [brand]-stores. In the video we use the activists as models, wearing the [brand]-clothes of the season. 

It was very important that the basics of the execution was clean and simple, only back and forth movement is registered and only one person at the time is in control. Everything, even the walls are directed to the one person in control of the video. 

I was highly involved in the concept process and making the final production from recording to production of the mockup in After Effects and creating the case movie

We uploaded the video on Vimeo and got it published on the design blog NotCot, after that we got a feature on Fubiz and The Fox is Black, after that the video rapidly spread all over the world:

In two days we had over 26.000 views, 80.000 loads from over 130 countries. 400 people liked the video on Vimeo, over 300 blogs embedded and wrote about it. It was Tweeted by Ogilvy, DDB, Berlin Cameron, Seth Weisfeld at Wieden+Kennedy, HUGE and many more. And the numbers and good reactions keep growing.

Module Leader: Daniel Ilic at North Kingdom
Coach:Thomas Larsson at B-Reel (Stockholm)
Team: Beatriz Areilza, Gustaf Engström, Juliana Oliveira Silva, Lucas Lima and Marcus Wallander
Thank you: Studio Pump Station (Green Screen Studio), Ljud & Bildmedia (RED Camera)
Thank you: Studio Pump Station (Green Screen Studio), Ljud & Bildmedia (RED Camera)

24 Hour Font

24h font assignment at Hyper Island. I wanted to make a font where every letter sprung from the same shape. As you can see, that proved to be more difficult than I had anticipated. 

But for a one day assignment it was interesting. 

One Kenya – on.e.ke

Design agency Grow and the Kenyan embassy in Sweden gave our group at Hyper Island the brief to brand Kenya.

We had limited time for this assignment, about three weeks including research and execution. We rapidly put together interviews and surveys with Kenyans and people who have been living in Kenya. At the same time we started researching about the country. We soon learned that branding the whole country without stepping on some toes would be very difficult, seeing that Kenya has over 40 tribes and many different religions. We learned that many Kenyans are improving their standard of living, yet desire greater access to information. Rather than prescribe a solution we designed a brand, as a platform upon which enterprising Kenyans build and exchange information that matters to them.

Mobile phone usage are growing rapidly in Kenya, providing Kenyans with an easy way of exchanging money and information. We wanted to utilize this and base our branding on a mobile platform accessible to as many Kenyans as possible. 

“o.ne.ke” ("ne.ke" being a Kenyan domain), or One Kenya is a text message and mobile web platform that hosts fact-oriented, moderated Question-and-Answer dialogues among entrepreneurs in formal and informal markets. The campaign around this emphasizes transparency and Kenyas rapid growth, highlighting single entrepreneurs or for example news articles about Kenyan progress. 

For the graphic branding we choose primary colors that were a modern take on the Kenyan colors green and red, with an accent color of blue when needed. The font "Century Gothic Bold" was chosen for it's simple geometric shapes, and is used both in copy and the logo for o.ne.ke. 

Team: Kris Bengtson, Gustaf Engström, Nathaniel Kerksick, Julie Raben-Levetzau, Patricia Varella and Simon Vega

I was involved in the concept phase and coming up with the name and the graphical tone of voice. Also part of production by producing the phone application mockup. 

Images from www.owerko.com. Contact me if you have any questions. Please note that this is only a school project made by us as students at Hyper Island.

The Morning Paper

Various sleeve designs for the band The Morning Paper

Sveriges Radio Website

The brief was to improve the Sveriges Radio (Swedish Public Service Radio) website and attract new listeners.

The website was recently redesigned by Doberman and was in the process of being improved further. That being the case our group decided to leave the basic design as it was but to add more features. The audio player was positioned at the top instead of the bottom of the page and we built in capabilities for Sveriges Radio to add content (like youtube videos or articles related to what you are currently listening to) on top of the audio. 

We also saw the need for Sveriges Radio to focus more on their extensive audio library and not let it be overshadowed by the written articles. Therefore we constructed a player which lets you browse, search and organize only the audio. 

I was involved in the concept part of this project and was the one making the final design and mockup video of the site.

Module leader: Doberman

Team: Beatriz Areilza, Gustaf Engström, Bodil Gustafsson Fürst, Hampus Lemhag, Max Norman

Hiccup

Mix-CD collection of unsigned artists, released 2008

Batrapp

Funny sounds soundboard iPhone application for the well known Swedish comedian David Batra. 

Programming by: Erik Olsson Funny sounds by: David Batra and Joakim Thörn

Vän av ordning & Det här var ju tråkigt

Redesign for the Swedish comedian David Batra's book “Vän av Ordning” (“Friend of Order”) and design of his second book "Det här var ju tråkigt" ("This was unfortunate") . Both books contain  collections of angry notes published in the streets of Sweden and abroad.

Made with help from: Joakim Thörn and Johan Adelgren (photo). 

SJ, Swedish Public Railways

Small part of the extensive job of design and redesigns for  SJ (Swedish Public Railways). Work including mockup train designs, loyalty card designs and more. 

This was made during my employment as designer at Lars Hall AB (2005-2009).